１．Creating an "AI Agent"

What is an AI Agent?

An AI Agent in Maison AI is a feature that can propose user-specific suggestions by pre-registering certain personas or target information. It acts not only as an efficient tool for information processing but also as an intelligent advisor that brings out creativity.
For this project, we created an AI Agent named "Maison AI's Advertising Creative Director."

Setting the Role for Maison AI's Advertising Creative Director

In Maison AI, an AI Agent's persona is established and fixed through file attachments and text input. Here, we defined its role as the "Maison AI's Advertising Creative Director," including skills to hold, roles, and providing accurate advice at various stages of the ad production process.

Setting detail

２．Consulting the "AI Agent" to Create Concept, Target, and Catchphrase

In ad production, the AI Agent assists in developing a consistent concept and identifying a clear target audience. Users share their brand vision, and the AI, with its extensive knowledge and inspiration, suggests various concepts. It also utilizes past data to identify the best target audience and generates compelling catchphrases based on the target and concept. The AI then refines these with the creative team to complete an effective ad.

３．Creating Creative Images with the "Image Generate" Feature

Generating Images with Prompts

After finalizing the concept, target audience, and catchphrase, it's time to visualize the message.
For this, image generation prompts need to be created. This step is also facilitated by the AI Agent, which helps develop prompts for image generation that align with the concept.

When you request the AI Agent to create a specific type of image or output it in a certain format, it responds accordingly to your needs.

Next, you input the prompts suggested by the AI Agent into the image generation feature to produce the image.

Human Creative Intervention: Selection and Refinement

While AI provides a wealth of ideas, it isn't perfect. Human intervention is crucial to select images and adjust them to fit the brand's story and emotions. This involves tuning prompts and negative prompts for color tone adjustments, composition tweaks, and enhancing the creative message.

Reviewing Generated Images Against Concept and Target

Finally, the creative team assesses whether the generated images align with the intended concept and target, balancing both to finalize the ad materials.
This step represents a new realm of creativity fostered by the coexistence of technology and humanity. Maison AI elevates ad production beyond mere image generation, enhancing every stage of the creative process through collaboration with humans.

The final step is to overlay the completed image with Maison AI's icon, catchphrase, and other elements to complete it!

Conclusion

Enhancing Efficiency and Creative Results
The implementation of Maison AI has made the ad production process more efficient, significantly accelerating idea conceptualization, visual production, and catchphrase creation.

Creative Production with AI and Human Collaboration
Using Maison AI, we've realized the importance of balancing AI suggestions with human creative direction. As AI technology evolves, it promises to streamline creative processes, combining AI's bold ideas with human emotions and cultural depth to produce superior ads.


This exploration was about creating ad images with Maison AI.
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